This past week Dr. Zahay had canceled class so that the class could attend the Okner Symposium at Loyola University. I was unable to attend as a result of unforeseen circumstances, but though that I would do a little research about the Symposium to get a better grasp of what it was all about. Sy Okner, retired CEO of MarketUSA, a leading telemarketing company, provided CADMEF with a special grant to fund this annual program for college students and faculty. The information provided at this event consisted of information on current trends in the direct marketing industry including specifics on interactive marketing, telemarketing, integrated marketing, research and finding a job in the industry today. Aside from the all of the discussion and guest speakers at the Okner Symposium, I think that one of the most important aspects of the event would have been being able to network with the professionals in the field along with your pears. I think it would be nice if there were more events like this throughout the year, because just the networking opportunities alone would be worth it.