This past week our class had guest speaker Joe Dosmo, who is the VP/Senior Principal of Analytic Solutions for The Allant Group, come in and share his experiences in the field of database marketing. Joe explained the kind of company Allant is and how database marketing is becoming and essential component of any major marketing campaign, and in order for organization to stay competitive they must be will to use these kinds of resources. The part of the presentation that I thought was the most important was Joe's personal experience, and his recommendations for the graduating students in their job search. I thought that Joe's personal story of how he got to where he was today interesting and inspiring. I also like his advise on interviewing and how we all should have a portfolio of our work to give to interviewers and recruiters so they can get a better sense of the kind of work you are capable of.